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My new post on Medium – “Stop Building New Features”

15 Nov

I decided to post my latest post on Medium. I wanted to try Medium and see what the hype is all about and verify that it can actually generate more traffic for the content I write. I’ll share the results soon.

Here’s a link to the post:

Would love to hear your thoughts.


The mistakes that killed my startup

28 Aug

Not too many times you hear about startup failures though most of them fail. Mine failed and I decided to enlist all the mistakes I made that led to my startup failure. It’s not easy to write such a post, but I think that we, in the startup/entrepreneurship industry, should embrace failure and learn from it.

So, here’s the list, in no particular order:


  • Our first round of funding was a convertible note with impossible maturity date terms. Convertible note is a double edged sword. You should use it wisely and have a clear vision of what happens when maturity date comes knocking on your door.
  • Joined an accelerator program too soon. As a first time entrepreneur, your point of view about accelerators is shaped by what you hear in the media. And you usually read about Y Combinator, 500 startups and alikes. You end up believing accelerators are a magic pill for startups. If you don’t have a prototype, not sure about the market you’re in or still haven’t talked to potential customers, most likely that an accelerator program won’t help you.
  • Should have continued working at our day job until we get to a first version with some traction. Quitting your day job too soon lays a huge financial burden on your company and forces you to look for money and waste precious time. In the early days you should speak to your potential customers, not investors.
  • Focused too much on funding instead of acquiring customers.
  • Trying to raise money solely on vision can maybe lead to a pre-seed/seed round but not to an A round. We got addicted to the vision, we forgot about the numbers.
  • After we got funded, we didn’t spend enough money. At some point this wasn’t a mistake. But there were times that we should’ve pulled the marketing lever and didn’t.
  • When we did spend money it was only on coding hands.
  • We incorporated way too soon. Incorporation comes with costs that you shouldn’t have. Focus on your customers and the problem you’re solving. Nothing else matters in the early days.
  • Not understanding the size of your market. And not just the total size of the market, that’s an easy one, but the addressable market. How much money can your company make in a best/worst case scenario? You should answer this question regardless to investors because you need to know if your company is a fundable startup or a lifestyle business.


  • We built too many features. We felt it made the product awesome. The truth was that it confused our customers. Focus is an important aspect of product management.
  • Being too much engineer-ish in our thinking. We were able to acquire a few customers pretty fast, but we were afraid to on board more customers because we felt the product is not ready yet. The truth was that the customers who already used the product were really happy with it. Don’t wait for a perfect product in order to sell. Perfect will never happen.
  • Didn’t invest enough in turning Licensario into a low/no touch sell. Every customer that wanted to start using Licensario took too many resources out of our already too busy engineers.
  • We fell in love in the core idea of Licensario and were afraid to change. With this much love to your baby, you sometimes can’t see that he’s really ugly and a plastic surgery is a must. Today.
  • Educating the market is an expensive and risky play. In the beginning you should fall into categories people know so it’ll be easy for them to compare you to things they already know. We spent too much time educating, telling the world we’re a completely new breed.
  • Not investing enough in ROI design. By ROI design I mean letting the user know exactly what he gets back if he’ll use your product. Users don’t have patience to fully understand and read how awesome your product is. You need to show them, not tell. The best thing you can do is show them the amount of money they save/gain by using your product.
  • We didn’t charge most of our customers. For some reason we always felt that we shouldn’t piss them off with charging them. At least until all of their feature requests are live. If you feel this way, that’s a huge red flag. Either your product isn’t providing enough value, and you’re afraid that adding payments will make your customers leave, or you don’t appreciate your product enough and how it solves the problem it intended to solve.
  • We outsourced some core features. Even though both Igor (my co-founder) and I are programmers, we wanted to move faster and we outsourced some parts of our product. It was a bad decision that cost us time and money. If you have to outsource, never never never outsource anything that’s core to your business.
  • We didn’t invest enough in analytics in the early days. You should know the KPIs (Key Performance Indicators) that matter to your business from the get-go and track them from the beginning.
  • We didn’t fail fast enough. Each experiment we conducted took too much time.
  • We didn’t experiment enough.


  • We did only direct sales for too long.
  • We had the false thinking that to do marketing we need a huge budget. It took us too much time to understand that we can do awesome things without spending a dime (other than the time of our engineers).
  • Our messaging was too broad. At the beginning, we thought we should target the whole world. We were afraid that we’ll miss a customer if our messaging won’t be broad enough to catch everyone: SaaS/mobile/desktop/web/ROR/PHP/Pascal developers, executives, marketers… We wanted to catch them all. Guess what happened? We didn’t catch anyone. Our bounce rate was so high that Google Analytics was too embarrassed to show it…
  • Not using social media as we should have. A lot of people will argue about the effectiveness of social media on B2B companies, but IMHO, social networks are free marketing and an awesome way to reach out to influencers in your space, and it’s just foolishness not to use them. You just need to use them the right way.
  • We tried channels before we got to product/market fit. In the early days, founders should do sales. If you can’t sell your product, no one will be able to.
  • Our sales model was too “enterprisy” on one hand and the price was too low on the other. It made no sense. The price of the sale and the sale cycle length must be aligned.


  • Our first hire was an engineer. Again, too much focus on features instead of letting people know we exist.
  • We made compromises with our first hires because it was important for us to stay lean. Eventually, we had to let them go. If you can’t afford good people, don’t hire. It will cost you more to hire the wrong people.
  • We didn’t split the equity equally between the founders.
  • We didn’t sit in the same office. This led to poor communication between the team members. Sitting at the same office is not a must. You have great tools like Sqwiggle to help you manage remote work. But it was just not right for our team. You should know what’s best for your team and if you see that work just doesn’t get done when everyone works from home, stop that and see if an office works better.


The following personal mistakes didn’t necessarily bring to Licensario’s failure, but they are things that I feel I should’ve done better:

  • I should have worked less hours.
  • I should have slept more.
  • I should have said “no” much more.
  • I should have answered more questions on Quora, Tweet more, write more blogs and generally be a more social CEO.
  • I should have asked for help than going at it alone.
  • I should have started younger.

Even though I wish that this post will help entrepreneurs avoid these mistakes, I still believe that the only way to learn is by making mistakes. You have to get burned in order to know that there’s fire out there.

And me? I hope to make a whole new set of mistakes :).

I’d love to hear what mistakes you’ve done along the way in the comments.

Thanks for reading and feel free to share.

Great Tips for Increasing Unproductivity

19 Sep

For the past month or so I was working with my awesome team on releasing a new product – Slik.IO (go try it. Now! Seriously!). It was a stressful month. A month I tried to get my productivity to the max. Most of the time it went pretty well. But some days, I just couldn’t get shit done.

And then you come across yet another post about how to increase your productivity. Everyone is so damn productive and only you feel like your body weighs 50 tons, your mind can’t even solve 1+1 and all you want to do is sleep. Are these people really that productive? I doubt it. They just seem like robots but I’m telling you a secret now. Hold on tight. They too have days that they just can’t get shit done.

This post is for the human beings amongst us, that occasionally feel like even the simplest task seems like climbing the Everest. So when you’re felling like that, I say take this feeling to the max and let go completely. Here are a few tips that will help you increase your unproductivity:

  1. When you feel that unproductivity arrives, fight it not my friend. On such days, unleash your worthless self and just be unproductive. The same tasks will be there tomorrow. With a fresher you to solve them.
  2.  Don’t use time tracking tools. The one I don’t use is Harvest.
  3. Multi task. Do as many tasks as you can. Simultaneously.
  4. Don’t focus on important tasks in the morning.
  5. Don’t focus at all. Think about the future, the past, your kids, your wife, your last vacation.
  6. Turn on notifications from all your electronic devices so they could comfortably distract you.
  7. Allow meetings to take forever. Convince everyone that Titanic encapsulates some meaningful insights about the business and that you must watch it all together, right now. On a second thought, convincing everyone to watch Titanic might result in everyone committing suicide. On a third thought, it might be a good exercise to test who’s the weak link in your team. Fire all the team members that didn’t commit suicide. You don’t want to work with people that like this movie.
  8. Do more meetings.
  9. Get up late.
  10. Drink alcohol. A lot.
  11. If not alcohol, don’t be tempted to drink water. Drink anything that can get you dehydrated. Or don’t drink at all. It’s a known fact that when you’re dehydrated you do less.
  12. Don’t exercise. They  say it makes you happier and more productive.
  13. Watch a lot of TV. Especially reality shows. It will get you addicted and ensure a long, unproductive period of time.
  14. Don’t organize anything. Allow mess.
  15.  Don’t stop hesitating.

And now, if you want to be productive read the following great posts about productivity. Believe me, they help a lot.

And some tips to make you happier (which eventually improve your productivity).

What about you? Any un/productivity tips I missed? Leave a comment and let’s discuss.

Tips for the newbie entrepreneur in San Francisco

15 Aug


Oh, San Francisco. The heaven for startups. The place where tech is the air people breath. The place that tech companies advertise on buses.

Box advertisement on a bus

Box advertisement on a bus just outside my apartment

I just came back from a trip to the Bay Area. I just love this city. Clear the fog and you’ll get one of the best places to live in.
During my last stay I met a lot of awesome people and companies (in the order I met them): KeenIO, CircleCI, Heavybit, StartupMonthly, Totango, Buffer, Stripe, Synqy, Envoy, Stride, Sqwiggle, PayPal, Chegg, ImportIO, StartupCompass and many more. I want to point 2 companies that made my stay even more perfect: WisePricer and LocBox. So thanks to both of them and if you’re a retailer, selling online, you should really check them both.

During my last visit I started assembling a list of tips/facts/things to expect/you name it, for the newbie entrepreneur in town (not saying that I’m not newbie…). Here’s the list (in no particular order):

  1. It’s all about tech. If you’re not in tech you’re an alien.
  2. People work standing up. I guess someone wrote that it’s healthy…

    Standing working station

    The image is not too good, I know. It was a lousy attempt to use Android Photosphere

  3. It’s ok to be rich here. You’ll have a lot of rich friends.
  4. On weekends with great weather the place to be at is Dolores park.

    Dolores Park

    Dolores Park on a sunny Sunday. You will never guess but what you see is a square Hula Hoop… Only god knows how to use this. More on god later…

  5. Yosemite Park is not that close to SF as it seems. Driving all the way only to spend there one day is not such a great idea…

    Yosemite Park

    Yosemite Park

  6. Be prepared for a lot of Asian food. If you want to get lunch at a decent price, $6-$9, around SOMA, Asian is the default option.
  7. SF is fu#%#$^ expensive. Rent is insane.
  8. I found that GetAround and Lyft are better options than ZipCar (a lot of the times).
  9. There’s always a trendy blog post that everybody’s talking about. Nowadays it’s Do things that don’t scale by Paul Graham. A must read btw.
  10. If you’re using .NET, get the fu@% out of here. You’re not welcome.
  11. And if we’re talking about Microsoft and Windows, if you’re planning on coming to meetings with a Windows machine it’s like you’re underdressed. Go get yourself a MacBook and we’ll talk.
  12. Public transit suck. At least I wish it was better. If you’re going out of the city, rent a car (see tip #8)
  13. Forget about parking.
  14. You probably won’t meet anyone who was born and raised in SF.
  15. Tons of great music in SF. From the weirdest shit to mainstream. You’ll find it all.
  16. Engineers are scarce. If you’re a good engineer, come work for a company in the Bay Area. I promise you’ll get paid more than you get paid now outside startups kingdom.
  17. The same goes for great designers.
  18. And really good sales people.
  19. If you’ll drive 45 minutes in any direction (except the ocean…) the weather will be just great. When you get back to the city, check out the clouds. They are only above SF. It’s like god is saying: “well, you can’t get it all…”. BTW, I’m sure god lives in SF. And he’s got a startup. Maybe something with cloud…

    Clouds over San Francisco

    Clouds over SF. On the way back from the Valley

  20. Speaking about god, everyone I met here is an atheist. I wonder if god joined the trend…
  21. Go to meetups. Connect with people. Talk with everyone. People are welcoming (usually…). The guy seating next to you in a coffee shop can be your next customer.
  22. People are willing to help. The SF tech scene works on a pay-it-forward model. So ask for advice and reach out to people. You’ll be surprised by people’s willingness to help. Just don’t forget to pay it forward.
  23. Coffee shops are a great place to work from if you’re coming for a short period. My favorite one is Wichcraft on 868 Mission st. But there are many great ones that won’t just kick you out because you’re costing them more than what you ordered…
  24. If you’re coming for a longer period coffee shops won’t do. Try one of the million co-working places around town. But even better, try to get a place at a growing startup. Usually they take more space than what they currently need because they leave space for growth. That’s where I worked from. My awesome friends from WisePricer (a growing startup) hosted me in their place which they rent from a larger startup, LocBox. This way you’ll get to see how these great startups you read about at TechCrunch run. It’s fascinating to see.
  25. Lastly, something general about the US which really annoys me. When you pay for stuff. The price you see is not the price you’re going to pay (because of tax addition). It doesn’t make any sense. I always feel like I’m being ripped off. Anchoring my brain on one price and then paying more.

Feel free to comment and add things to this list. I promise I’ll add the best ones to the post.


2012 in review – great report on my blog by WordPress

31 Dec

The stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 8,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 13 years to get that many views.

Click here to see the complete report.

Followups are key for success

6 Nov

As  always I’ll start with the soundtrack to this post. You can read about why I add soundtrack to every post I write. This is this post’s soundtrack:

A few days ago I followed up with a friend of mine (Eran Gilad, CEO of Tracx, a great tool for social media management). Just an arbitrary catching up. In his response he wrote something that hung in my head for a few days. He said “followups are key for success”. And as much as it’s an obvious thing to say I think that people are underestimating followups. Here I’ll give a few tips on how to remind yourself to followup, after every meeting. Even if the meeting is not that important for you. You can never know. Always remember that you have to be nice to people and appreciate the time they spent to meet you. Exactly the way you expect people to treat you. People are busy and they are not sitting around waiting for you to have a meeting with them. And after a meeting you have to followup again and again to make sure that shit gets done the way you discussed in the meeting.

I won’t go over on how to followup. There are tons of posts out there that tackle exactly that. I’ll just share how do I remind myself to followup and catch up with people:

  1. Don’t mark the reminder for the meeting as read

    If you’re used to remind yourself about meetings with an email then don’t mark this email as read until you send a followup email. Other reminders people use are SMSs or notifications on their Smartphone. The same can be applied to these reminders. Don’t clear the reminder until you followed up  to every meeting you attend!

  2. Put the business card you got on your screen

    Silly, but it works. Sometimes, after a day full of back-to-back meetings, half of my screen is covered with business cards.
    It reminds me of how my parents browser looks like because they somehow installed too many toolbars and now they have a thin strip that actually shows the website content…

    Too mant toolbars

  3. Use a CRM

    Use a tool that will manage for you all your sales leads, investors, advisors and  generally all your contacts. While SalesForce is the leading CRM software out there I prefer something much simpler. I use Streak. Streak turns your Gmail into a CRM and it’s doing it great. You can put your contacts in boxes such as Sales or BizDev and add reminders so you’ll not forget to catch up with people. If you’re using other CRM you can use Ecquire to capture contacts in your Gmail and send them to your CRM.

  4. Find out if people are reading your followup emails

    A great tool I love to use from time to time is Bananatag. Bananatag lets you know if people are opening your emails and if they clicked on links. This tool lets you know that your message arrived and was read by the people you send emails to. Sometimes email gets into people’s spam folder and not a lot of people will check there for your email so a lot of times you’ll have to make sure that people got your email. It also lets you know if people are interested in what you’re offering. A lot of times it helped me figure out if I need to send another email or just get the message that the person is not interested.

  5. Every meeting should have action items

    Every meeting you make should have action items after it. For all the parties at the meeting. Without action items the meeting is a waste of time. And action items are the best way to remind you to followup. This is your motivator. You want the people in the meeting to execute on their action items because they’re probably things that will help you. That’s got to make you want to followup, summarize the meeting and let everybody know what their action items are. Add a reminder with Streak to followup again after a few days.

I’ll be happy to hear if you have any other tips for following up and recommendations on tools that might help.

Being in an accelerator program

6 Aug

I started this blog as a blog for music but since then it basically became a blog where I write about entrepreneurship and things related to the company I co-founded. But I want the things to connect somehow so I decided that from now on I’ll add a soundtrack to the posts I write so that people can enjoy the music I love while reading. The soundtrack for today will be 2 songs of Pearl Jam which I recently saw live 2 nights in a row :).

We just crossed the mid-line in the accelerator program we’re part of – IDC Elevator. I talked with a lot of people lately that asked me why should I go into an accelerator program. I’ll try to answer some of the questions people ask me and some of the attitudes people come with, and answer them from my experience so far.

“Should I give up equity just for space?”

This means you don’t understand what an accelerator can give you. Accelerator is much more than space. To keep this post short I won’t count all the benefits other than space. For that you can probably use the accelerator’s website and talk with graduates. I’ll just say that I strongly believe that it will get your company funded much faster and more importantly (remember that funding is never your goal), it will get you to the market with your product much faster.
Another small thing about the space. This is not just a regular space. It’s a space full with brilliant people that can help your startup at any stage.

“I don’t need an accelerator because I know everything”

This is the I know everything approach. With this approach, you’re right. You don’t need an accelerator. Accelerator is a place where you need to come to open minded and learn from other people’s experiences and failures. If you don’t want to learn then this is not the place for you. You know what, entrepreneurship is not for you.

“I can raise money by myself”

I bet you can. The only problem is that most of the times funding is a long process and through that process one of the team members should be fully dedicated to raising money. In case you didn’t get that, one of your team members, won’t do almost anything other than dealing with the funding process. And think about it. You’re starting a startup. Your team is probably 2-4 people. Can you allow yourself to lose 25%-50% of your work force? When you’re in an accelerator money comes to you. And if you’re good you’ll get enough money to get you rolling. Always remember that when you’re part of an accelerator your potential investors due diligence is almost done.

“I can reach any mentor I wish”

Like the money part, I bet you can. But how much time will it get you to reach the right people? When you’re in an accelerator the right people come to you. It’s just up to you to pick a few that can really help your business and maintain the relationship. Another thing to consider when you’re sure you can reach everyone. These mentors are usually successful people and their time for help is very limited. Put yourself in their shoes. When they get a request for help from an accelerator, where they can help a few companies in almost the same time, or from you, who do you think they’ll choose?

“My company is too far along”

If you raised $10M in a $100M evaluation you’re probably right. But if you’re an early/seed stage company or if you just have a prototype, an accelerator program can really help you get to the market fast. There’s a huge difference between 2 guys working from home in their boxers (each one in his house, not together :)) to 2 guys working in a space with a lot of other great companies. In a space where experts come and go at a rate that you can’t even track. And the most important thing in my opinion is that it makes your company real. Other people, usually really strong people, have an interest in your company. You have a network of people who know a thing or two about the entrepreneurial world that will do anything for your company to succeed. And believe me, this is a lot.


What’s the bottom line then? I guess I’m biased but I’m in favour of entering such programs but I recommend to pick the suitable program for your company carefully. Not all the programs out there are equal and not all of them will get you accelerated. If you decided to go for an accelerator program (and get accepted) I suggest you read this great post from Tal Raviv.
And another suggestion is to hear a different opinion so go read this post.

I’ll love to hear your thoughts so feel free to comment. Thanks for reading.